“A-1,” Fully Automated and Computerized Camera with Multiple Functions On release of the camera in United States, the campaign strategy proved to be a great success with record sales. This was a first for a Japanese camera manufacturer. Canon initiated a TV commercial campaign on national networks, featuring world-renowned tennis and golf players. While “AE” stood for “Automatic Exposure Control,” the name of “AE-1″ implied the company’s objective to provide a camera representing the top of the line of “Totally Automatic Systems by Electronic SLR Cameras.” The catch phrase, “Continuous Shooting SLR” took the world by storm and permeated to general public. The “AE-1″ gave the impetus to change the direction of the development of 35mm SLR cameras throughout the industry. Canon recognized the need to develop a new model to become the top 35mm SLR camera manufacturer. Although Canon had already introduced the “EF,” 35mm AE SLR camera for mass-market, the “FTb” camera with TTL manual metering was still a major leading force in mass-production models.
0 Comments
Leave a Reply. |